First things first, there is literally nothing special about this coffee. The packaging is a standard brown, just like the coffee. The title exudes dailiness, monotony, routine. The taste is simple; in effect it tastes like coffee. You want to drink the cup from whatever is handy; a mug, cup, glass, fishbowl, shoe. You don’t feel special drinking this cup.
I feel like I have tried this coffee before. Any regular breakfast, any meal at a diner, any cup from a chain with 2 D’s in the title.
And this is why it is brilliant. By no means is the coffee hinted with different flavors and textures. But it is definitely not bland. Really, it tastes just like coffee. It is perfect for the morning (as the title would imply) but also anytime you need a quick cup, don’t want to think to much about what you are drinking, or when you need an easy, quality boost. I drink it daily at work, and enjoy it’s simple yet routine gestalt. Highly recommended.
